While reserving a room at a Four Seasons resort, I encountered a perplexing stream of add-ons similar to booking a budget airline ticket. From dining and spa experiences to a ‘Tide of Love’ dinner for €1500 and even 100 balloons for €277, the process felt overwhelming. This barrage of upsells detracts from the Four Seasons brand that once offered personalised, high-quality service. What was once a hallmark of spontaneous generosity now feels scripted and impersonal. This trend of prioritising add-ons over core hospitality is a concerning shift in the luxury hotel industry . . .