Recently, while booking a room at the Four Seasons property, I encountered a perplexing practice resembling a budget airline ticket purchase. The process started innocently with selecting a room, but quickly escalated to a barrage of upsells: dining, spa experiences, cultural activities, and even a €1500 ‘Tide of Love’ dinner. The final touch was an offer to purchase 100 balloons for €277. After navigating through five pages of add-ons, I finally confirmed my booking, but the convoluted process detracted from the Four Seasons' reputation for spontaneous generosity and personalised service . . .

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